ARETÉ

Areté is a classic philosophical concept meaning the pursuit of “excellence” in everything for a fulfilled life. This word speaks to the heart of our mission — promoting WELLNESS through our DEDICATION to EXCELLENT choices, ingredients and experiences. Areté’s ingredients are thoughtfully selected for their rich history of proven benefits for the hair, scalp and mind. Each formula is packaged in infinitely olive glass and aluminum and protected by boxes made from upcycled sugar cane waste.

Alchemists have sought the transformative secrets of nature for centuries. Spanning continents and cultures, each cultivating a connection between the tangible and ethereal on their journey to creating a fuller existence. Areté continues this pursuit with masterful products. We nurture people and treasure our planet. 

Inspired by centuries-old wellness and beauty traditions, Areté’s botanical-infused hair and scalp care products gently refresh from root to end. Each formula builds off a nutritive blend of plant butters and oils to promote moisture, strength, and protection.


BEST SELLERS

Detoxifying Herbal Hair Wash

$40.00

Daily Rituals Duo

$80.00

Botanical Bond 
Hair Repair Masque

$46.00

Calm & Soothe Cleansing Milk

$38.00

Areté's styling and finishing range exemplifies excellence in hair care, providing you and your clients with a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, Areté ensures precision, flexibility, and enduring beauty.


BEST SELLERS

Lunar Leave-In 
Conditioning Mist

$42.00

Nutritive Thermal Primer

$44.00

Curl Contour Texture Spray

$40.00

Micronized Dry Texture Pouf

$38.00

ARETÉ CONSCIOUS BEAUTY STANDARD

Areté's products are free from more than 2,800 questionable or harmful chemicals. This includes the nearly 1,700 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals flagged by the Areté Conscious Beauty Counsel.


Areté Products Are Free From


Parabens • GMOs • MITs • Phthalates • Triclosan/Triclocarban • Animal-Derived Ingredients • Gluten • PEG/PG/PPG • BHA/BHT • Petroleum • Polyquaternium • Silicones* • SLS/SLES • Synthetic Fragrance • Artificial Colorants


*With the exception of Healing Hair Ceremony Serum



PARTNERS IN SUSTAINABILITY 

Areté has partnered with Positive Luxury to guide them on their journey of being a business built with excellence for all. A UK-based organization, Positive Luxury audits and guides brands to ensure a true commitment to the well-being of the people, the planet and innovation.

In keeping with a philosophy of excellent choices, Areté is certified Leaping Bunny - the gold standard against animal testing - ensuring no animal testing at every stage of the product lifecycle.

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Areté Heal & Hydrate Hair Wash (7.4oz)
$38.00
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Areté Curl Contour Texture Spray
$40.00
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Areté Smooth Form Styling Cream
$42.00
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Areté Lunar Leave-In Conditioning Mist
$42.00
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Healing Hair Ceremony Serum
$36.00
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Daily Rituals Hair Wash (7.4oz)
$38.00
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Areté Full Focus Finishing Spray
$46.00
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Areté Soft Shine Texture Spray
$46.00
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Areté Micronized Dry Texture Pouf
$40.00
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Areté Daily Rituals Duo
$80.00
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Areté Volume & Sculpting Fluide
$46.00
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Areté Styling Hair Polish
$38.00
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Areté Heal & Hydrate Duo
$80.00
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Areté Daily Nourishment Kit
$122.00$110.00
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Areté Heal & Repair Kit
$162.00$138.00
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Areté Curl Renaissance Care & Style Kit
$170.00$143.95
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Daily Rituals Hair Wash (30.2oz)
$102.00
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Areté Heal & Hydrate Hair Wash (30.2oz)
$102.00
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Areté Effortless Everyday Care & Style Kit
$160.00$135.95
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Areté Blowout Heat Styling Bundle
$162.00$138.00
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Areté Styling Essentials Bundle
$166.00$141.00