Ortofficina and Biodynamics
We utilize a biodynamic method to grow our plants, shrubs and aromatic herbs at the Ortofficina farm on the hills of Bologna, Italy. These organic materials turn into the ultra-performing complexes of essential oils, extracts and hydrolates in our unique formulations. The biodynamic method is the purest and most effective type of cultivation that is free of pesticides, herbicides, insecticides and synthetic fertilizers used in conventional agriculture.
Agricosmetics and Green Chemistry
Picked in their balsamic period, officinal herbs are distilled locally in a steam current and transformed into essential oils, hydrolates and extracts by traditional, natural methods - without the use of synthetic solvents. Organic and biodynamic raw materials are combined with carefully selected natural elements, like pure oils, waxes, butters, emollient plants, and the most sustainable active and functional ingredients. Harsh and toxic synthetic products are replaced by natural and more delicate alternatives. Each product is formulated according to the principles of the most advanced green chemistry, which guarantees a perfect balance between natural formula and professional performance.
Fair Trade and Cruelty Free Ingredients
OWAY is an active member of international networks of fair trade purchase to support the development of poor countries around the world. We only use fair trade and raw materials obtained through sustainable development projects that promote the economy and respect for local communities. No OWAY product has ever been tested on animals. Marking the culmination of our work, we obtained PETA CRUELTY FREE recognition and certification in the U.S.A.
100% Glass and Aluminum
Amber glass protects the botanical extracts contained in our formulas, safeguarding their integrity and shielding them from UV rays. Aluminium is extremely protective and corrosion resistant. Glass and aluminum are 100% recyclable and reusable. We only use essential packaging to minimize our environmental impact. We say no to over packaging, secondary wrappings and packing materials, which often end up being discarded immediately after purchase.
ALL OBJECTS AND TOOLS OF THE OWAY WORLD ARE MADE WITH NATURAL MATERIALS SUCH AS WOOD, RECYCLED PAPER AND CARDBOARD, COTTON, GLASS AND METAL.