Yes. All ARETÉ formulas are sulfate-free, pH-balanced, and crafted to protect color-treated hair without stripping or dulling your tone. Your ritual should support your vibrancy — not compromise it.
THE ARETÉ WAY
Across cultures and generations, seekers have turned to the elements for restoration and renewal.
At ARETÉ, we carry this timeless tradition forward — blending the wisdom of nature with the clarity of modern science to create rituals that nurture not only your hair, but your whole self.
NOURISHING YOUR HAIR
Our formulas are rooted in plant power — rich in nutrients, clean in composition, and elevated by conscious innovation. We use only what serves you and your strands.
EMPOWERING YOU
ARETÉ isn’t just about products. It’s about presence. Each ritual is paired with education and intention — to help you make beauty a meaningful practice.
HONORING THE EARTH
Our commitment to sustainability touches every step — from ingredients and sourcing to our endlessly recyclable bottles. Because beauty should never come at the planet’s expense.
Which ARETÉ Ritual Reflects You?
Discover the bundle that aligns with your energy, your hair, and your moment.
At ARETÉ, haircare is more than a routine — it’s a conscious act of alignment. Whether you’re nurturing dry strands, seeking strength, simplifying your mornings, or craving a shift in energy — there’s an ARETÉ ritual to meet you where you are and guide you forward.
Take the quiz below!
Why Choose ARETÉ?
We believe clean beauty should be powerful, honest, and grounding.
✔️ Sulfate-free, silicone-free, and fragrance-free
✔️ Vegan & cruelty-free
✔️ Salon-quality performance
✔️ Rooted in ancient herbs, backed by science
✔️ Safe for sensitive scalps and color-treated hair
This isn’t about chasing trends. It’s about coming back to care — intentional, elevated, and true to your rhythm.
Not Ready to Commit? Start Small.
Add a Sample Set to Your Order
Curious about ARETÉ but not quite sure where to begin?
Our Ritual Sample Set lets you experience the collection through touch, scent, and sensation — a gentle introduction to haircare as a sacred daily act.
Your sample set includes four mini rituals:
Daily Rituals Hair Wash → Clarify + Ground
Daily Rituals Conditioning Crème → Nourish + Restore
Botanical Bond Hair Repair Masque → Repair + Rebuild
Smooth Form Styling Crème → Define + Protect
Let your senses lead the way.
Your Hair Has a Type. Your Care Should Too.
Not all strands crave the same thing — and not all routines should look alike.
Whether your hair floats, coils, breaks, or bounces, there’s an ARETÉ kit designed to support how it lives and grows.
We’ve done the work,
so you don’t have to overthink it.
No overthinking. Just alignment.
Frequently Asked Questions
Is ARETÉ safe for color-treated hair?
Are ARETÉ products fragrance-free?
We don’t use synthetic fragrance. Instead, we let herbs, botanicals, and gentle essential oils speak for themselves — offering a subtle, natural scent that aligns with your body and your breath.
Is this a clean beauty brand?
Yes — and then some. ARETÉ goes beyond basic clean standards.
Our formulas are always free from:
✔️ Sulfates
✔️ Silicones
✔️ Parabens
✔️ Synthetic fragrance
✔️ Animal testing or animal-derived ingredients
We formulate with transparency, performance, and purpose.
Can I mix and match ARETÉ rituals?
Absolutely. Your energy shifts — your care can, too. Start with the bundle that best supports where you are now. Over time, you can layer in other rituals depending on what your hair and body are asking for.
I have a sensitive scalp — will ARETÉ work for me?
Yes. Many of our customers with reactive or sensitive skin love ARETÉ because we formulate without common irritants and synthetic fragrance. Our ingredients are chosen to soothe, not stress.
What makes ARETÉ different from other clean haircare brands?
ARETÉ is rooted in both ancient herbal wisdom and modern cosmetic science. We don’t just remove harsh ingredients — we elevate care with intentional botanicals, clean chemistry, and formulas designed to feel like a ritual, not a routine.
Are ARETÉ products vegan?
Yes. Every ARETÉ product is 100% vegan and cruelty-free. We never use animal-derived ingredients, and we never test on animals — ever.
Are there essential oils in the formulas?
Some Areté products use gentle, naturally derived essential oils — never synthetic fragrance. We keep them low in concentration to minimize irritation while still offering subtle, grounding scent experiences.
Common Essential Oils in ARETÉ Formulas
- Lavender – Soothes the scalp, promotes calm, and offers antimicrobial properties.
- Rosemary – Known to stimulate circulation and support healthy hair growth.
- Peppermint – Refreshes the scalp with a cooling effect and helps remove buildup.
- Geranium – Balances oil production and supports scalp health.
- Sweet Orange – Uplifting aroma and gentle cleansing support.
- Ylang Ylang – Adds shine and helps nourish dry hair and scalp.
- Tea Tree – Purifies and clarifies, great for oily or flaky scalps.
- Bergamot – Balances the scalp, offers a soft citrus-floral scent, and supports emotional uplift.
Can I use ARETÉ products every day?
Yes. The Daily Rituals Duo is designed for consistent, everyday use. Our treatments and stylers can be used as needed, based on your hair’s condition and your ritual flow.
Is ARETÉ safe to use during pregnancy or postpartum?
ARETÉ is free from hormone-disrupting chemicals, synthetic fragrance, and common irritants — but we always recommend consulting your physician or midwife when introducing any new products during pregnancy or postpartum.
Do you use any synthetic ingredients at all?
Only when they are safe, non-toxic, and necessary for product performance or preservation. Our goal is always functional purity: clean formulas that work beautifully, without compromising health or integrity.
Can I use ARETÉ products on curly or textured hair?
Yes. ARETÉ’s formulas are designed to support a variety of hair types and textures. Smooth Form Styling Crème, Curl Contour Spray and Botanical Bond Hair Mask are especially loved by curly-haired users looking for softness, definition, and moisture retention — without heaviness or buildup.
Where is ARETÉ made?
ARETÉ is proudly crafted in the U.S. using globally sourced, consciously selected ingredients. Every formula is made in small batches with a commitment to safety, sustainability, and performance.